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Longines becomes Official Partner of the WBFSH

Maarslet (Denmark) / Saint-Imier (Switzerland) – Longines and the World Breeding Federation for Sport Horses (WBFSH) are proud to announce their new partnership, which sees the Swiss watch brand become Official Partner of the federation

Dressage rider Sönke Rothenberger is one of many athletes sponsored by Longines.
d. 20-06-2019 - 14:00

Through its new collaboration with the WBFSH, as well as its long-term partnership with the Fédération Equestre Internationale (FEI), Longines emphasises the importance of breeding and breeders and their roles in the development of equestrian sports.  In the context of this new agreement, the world’s best breeders in the disciplines of Jumping, Dressage and Eventing will be honoured at the end of the season during the "Longines WBFSH Breeders Awards", which will take place at a selected event supported by the Swiss watchmaker.


Jan Pedersen, President of the WBFSH said: “If Longines has enormously contributed to the development of equestrian sports through its partnership with the FEI, the WBFSH, through its 76 studbooks, gathering more than 150 000 breeders worldwide, also plays an essential, permanent, technical and emotional role. It seemed natural then that one day or another we would meet with Longines. I am convinced that through our joint effort a larger public will realize the importance of our breeders. Through the horses they breed, they are the roots of the sport; true actors of its development, discreet yet connected, who deserve to be known and recognised.”


Matthieu Baumgartner, Vice President Marketing of Longines, said: “Given Longines’ role as Top Partner of the FEI and Official Partner of the FEI WBFSH World Breeding Jumping & Dressage Championships for Young Horses, the collaboration with the World Breeding Federation for Sport Horses is a logical development of our support to equestrian sports. Longines is proud to promote and recognise the pivotal role of breeding in maintaining the highest level of excellence in equestrian sports.”


The World Breeding Federation for Sport Horses (WBFSH) is a non-profit federation of sport horse studbooks from around the world, which promotes the common interests of its member studbooks, acts as a representative body for sport horse breeding and stimulates its development worldwide. It is the major connection between the breeding organisations of sport horses and the Fédération Equestre Internationale (FEI). Together, the FEI and the WBFSH have organised the World Breeding Championships for Sport Horses (WBCSH) in dressage, jumping, and eventing since 1992.


Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines developed a chronograph movement, fitted in a case engraved with a jockey and his mount.  Seen on the racetracks as early as 1881, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Today, Longines’ involvement in equestrian sports includes show jumping, dressage, driving, eventing competitions, as well as horseracing. 


About Longines

Based in Saint-Imier in Switzerland since 1832, the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.